We are proud to have been on the Big O Zero Complaint List for five years running. Our commitment to quality, customer service and fairness keeps our customers coming back.

	Kenny King Owner 970-264-2887 Kenny moved to Pagosa Springs from Albuquerque, New Mexico in 2001. At that time, he became interested in getting involved in a successful small town business. Kenny has been with Big O since 2001. He is married to real estate agent Nancy King and has three adult children.
	Don King Owner 970-264-2887 Don has been in the Pagosa area for more than 40 years. He bought the Big O business to move into Pagosa Springs and be a part of this wonderful community.
	Scott Torres Manager 970-264-2886 Scott has been with Big O Tires for over 10 years. He has a vast amount of experience in the tire and mechanical industry. His specialty is rebuilding Jeeps. Scott has lived in Pagosa Springs, CO since 1991 with his wife Tina and children.
	Ted Dick Assistant Manager 970-264-2886 Ted has been in the automotive business for over 20 years and with Big O Tires for 3 years. He has extensive knowledge in tires, automotive service and customer service. He specializes in tire sales and oil changes. Ted has lived in Pagosa Springs, CO since 1990. He loves dogs, is an avid bird hunter and member of the local Jeep club.
	John Rivera Service Manager 970-264-2886 John has been the Head Mechanic with Big O Tires for 8 years. He is our resident under car expert with years of knowledge and experience to tackle any challenge.

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The Big O Tires Story
From humble beginnings, an industry leader is born

America in the early sixties was a nation on a roll, both literally and figuratively. The fifties had brought new prosperity and growth to virtually all segments of the economy, and vehicle ownership was at an all time high. The new American dream of owning a house in the suburbs meant commuting to work, and that made the automobile an important part of the American dream. The family car also played an increasingly important role in the Americans’ focus on recreation and leisure travel, as motoring emerged as the favorite way to travel…"See the U.S.A. in Your Chevrolet” became a rallying cry to many.

Unfortunately, the news was not all good for independent tire dealers. Increased sales of vehicles and tires brought increased competition, and owner-operators began to feel the squeeze from the manufacturers’ company stores and larger retail chains. Availability of quality product and price competition was the biggest problem for the independent tire dealer. Independent dealers were forced to lower their prices, but with no corresponding reduction in costs, ever-narrowing profit margins foreshadowed a gloomy future.

However, the most progressive independents, like the founding fathers of Big O Tires, saw the writing on the wall and took the steps necessary to change with the times. Thus, the beginnings of the Big O Tires chain of franchised store locations that we know today.

Founded in 1962, the company first operated as a buying cooperative, focused on the need to secure great products at competitive prices for each independent store’s retail customers. But, soon the company evolved into the Big O Tires stores franchise organization that has grown to over 540 stores in 22 states and Canada today. Always focused on the consumer and determined to bring great products, excellent value and exceptional service to the driving public.

In July 1996, Big O Tires was acquired by TBC Corporation and today operates as a subsidiary of the Florida based company. TBC is one of the largest sellers of tires in the world, but other than again helping Big O Tires stores to bring great products and prices to the market, this change in ownership has not changed the company’s 44-year focus on the American driver.

From our early years as a tire cooperative to our present status as one of the nation’s top automotive chains, Big O Tires has devoted itself every day, in every store, to earning the right to use our tagline…Big O Tires - A Reputation You Can Ride On.

Courtesy of Big O Tires parent site

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